It’s one of the countless cute scenes in the 2003 holiday classic Love Actually (and yes that’s how fast classics are being minted in this speed century). Mark, who has been the best man at the wedding of his best friend Peter to Juliet, is secretly in love with Juliet and on Christmas eve he turns up at their door, Juliet opens it, and then he holds up a series of cards, including: Let me say – Without hope or agenda – Just because it’s Christmas – And at Christmas you tell the truth – To me, you are perfect. She responds sweetly, doesn’t call him a creep, he waddles off happily.
In an election ad that must have made Prashant Kishor go green with envy not to mention Jeremy Corbyn and Jo Swinson, a Conservative video just ahead of election day has Boris Johnson playing Mark, turning up at a pretty voter’s doorsteps, complete with a boombox playing Silent Night Holy Night, and starts turning the big note cards: With any luck, by next year – We’ll have Brexit done – (If Parliament doesn’t block it again) – And we can move on – But for now let me say – Your vote has never been more important – The other guy could win.
Could he? The polls have given the Conservatives a clear but narrowing lead. Many voters though will make their mind up at the last minute, the weather could turn bad, Tories could choose to stay cuddled inside a blanket instead, and anyway remember how Brits were googling what is Brexit after voting on it in 2016. So anything could happen in the first Christmas season election of a 100 years.
But you got to give it to Mr Johnson he has given it everything he’s got during this election campaign, including avoiding the impulse to tell spontaneous jokes, he’s played the suitor right according to strategy, right on message. And let’s also give it to him, the message Get Brexit Done is as sharp as 2016’s Take Back Control. Even if, Hugh Grant cavils about a Mark card Boris Johnson did NOT hold out: At Christmas you tell the truth.
DISCLAIMER : Views expressed above are the author’s own.